Now booking Q3 2026 projects

Beautiful design, built around
human behavior

We design websites, brands, and digital experiences shaped around how people understand, navigate, decide, and act. Our work has reached billions at Meta, LinkedIn, Coinbase, and beyond.

40+Clients
96%Client retention
+23%Avg. metric lift
Learn more

Our team's work has shipped at

Meta LinkedIn Coinbase Yahoo Walmart eBay Hyundai
Our approach

Good design looks right.
Great design works right.

Most studios optimize for how a page looks. We optimize for what visitors do on it. Every layout, label, and button placement follows the published science of human decision-making, and the difference shows up in your metrics.

Learn how we think

Cognitive load theory

Fewer choices, clearer paths, faster decisions.

Fitts's law & hierarchy

Sizing and weight calibrated to how eyes scan and hands reach.

Evidence-based persuasion

Social proof and commitment patterns validated on products serving billions.

What we do

Everything you need to ship
work that converts

Core expertise

Behavioral design & HCI

Our signature. Cognitive psychology applied to drive measurable action.

Web design & development

Custom websites built on research, not assumptions.

App design (iOS & Android)

Mobile-first product design grounded in habit science.

UX / UI design

Strategy, interfaces, and systems validated at scale.

Brand & visual identity

Identities that feel inevitable and unmistakably yours.

Conversion optimization

Hypotheses rooted in science, measured relentlessly.

Selected work

Results speak louder than portfolios

LinkedIn Hiring Assistant
LinkedIn

Designing LinkedIn's first AI agent

LinkedIn Desktop
LinkedIn

Reimagining the recruiter experience

LinkedIn Mobile
LinkedIn

Hiring on the go, 60% faster

Intuit Assist
Intuit

An AI copilot for tax experts

Intuit Recommended Response
Intuit

Empathy at scale through AI

Intuit Design System
Intuit

Building the AI design system

Virtual Expert Portal
Intuit

Redesigning the expert platform

VEP 3.0 Concept
Intuit

Envisioning the next-gen dashboard

Learning Academy
Intuit

Turning learners into experts

Coinbase Onboarding
Coinbase

Simplifying business onboarding

Coinbase Team Accounts
Coinbase

Team accounts for enterprise crypto

Facebook Profiles
Meta

Reimagining profiles for billions

Yahoo Homepage
Yahoo

A homepage people come back to

SmugMug Checkout
SmugMug

From 7 steps to 3, +8% conversion

The selected work above includes projects completed by our team prior to the founding of Schemata Creative, and is presented to showcase the experience, craft, and thinking behind the studio.

Process

Six phases, zero guesswork

01

Discovery & strategy

Behavioral research and goal mapping before a single pixel is placed.

02

UX architecture

Information architecture, flows, and wireframes informed by HCI principles.

03

Visual design

High-fidelity mockups, prototypes, and design system foundations.

04

Development Scale + Enterprise

Pixel-perfect, responsive implementation. Performance as a feature.

05

Testing & optimization Scale + Enterprise

Usability testing and behavioral analytics. A/B experimentation available on Scale and Enterprise tiers.

06

Launch & support

Deploy, monitor behavioral metrics, and keep refining.

About us

Founded on research.
Driven by craft.

We built Schemata Creative after years at Meta, LinkedIn, and Coinbase, shaping products for billions. We saw an industry that made things beautiful but rarely asked why a design works. So we built a studio grounded in the science of how people think.

Schemata Creative is led by a Nielsen Norman Group Master Certified practitioner with a psychology degree and a specialization in human-computer interaction, backed by 15+ years designing for companies like Meta, LinkedIn, and Intuit. Intuition has its place; we just don't stop there. Every decision gets checked against the science of how people perceive, decide, and act.

Every framework we use, from cognitive load theory to persuasion architecture, comes from academic training and has been pressure-tested on products serving billions of users.

By the numbers

40+Clients
96%Client retention
+23%Avg. metric lift
Outcomes

Proof, not promises

LinkedIn's first AI agent went from concept to majority adoption across the recruiter base in nine months, earning the company's Innovation Award along the way.

LinkedIn Hiring AssistantAI agent design · 2024–2025
57% Adoption rate

Intuit's AI copilot for tax experts lifted NPS 12 points and cut average help time by 15 minutes per session, with 88% of experts actively using it.

Intuit AssistAI copilot design · 2023–2024
+12 NPS

SmugMug's print checkout was compressed from seven steps to three using chunking and loss aversion. Conversion rose 8% and print revenue 7%.

SmugMug checkoutE-commerce redesign · 2018
-34% Cart abandonment

Facebook's profile redesign lifted scroll engagement 64% and cut bounce 8% across four account types, on the platform's most visited surface.

Facebook ProfilesProfile redesign · 2022
+64% Engagement

Intuit's expert portal was restructured around working-memory theory, so the interface does the remembering instead of the expert.

Virtual Expert PortalPlatform redesign · 2024
-30% Task time

Swipe-based, one-handed candidate review let mobile recruiters move through queues 60% faster while matching desktop adoption.

LinkedIn Hiring Assistant, mobileMobile design · 2025
60% Faster review
Pricing

Transparent investment,
measurable returns.

Ongoing design requests like logos, pitch decks, landing pages, and brand assets. Each request is delivered individually. Not for full website or app builds.

Standard

One designer, steady output.

$4,500/mo
  • 1 active request at a time
  • 5-day turnaround per request
  • Behavioral design methodology
  • Web & mobile assets
  • Source files included
  • Async comms
  • Pause or cancel anytime
Get started
Most popular

Pro

Priority queue, dedicated designer.

$8,500/mo
  • 2 active requests at a time
  • 48hr turnaround per request
  • Dedicated senior designer
  • Behavioral reviews
  • Usability testing
  • Weekly calls
  • Dev-ready assets
  • Pause or cancel anytime
Get started

Scale

Full partnership with consulting.

Custom
  • Everything in Pro
  • Development
  • Behavioral audits
  • A/B testing & CRO
  • Strategy sessions
  • Dedicated team
  • Custom SLA
Book a call

Complete website, app, or product builds with full UX strategy and behavioral design from start to finish.

Starter

Single landing page, conversion-focused.

Starts at$5,000
  • One page, responsive
  • Behavioral audit
  • 2 revision rounds
  • 2–3 weeks
Get started
Most popular

Growth

Multi-page site or app with full UX strategy.

Starts at$15,000
  • Multi-page site or app
  • UX strategy & research
  • Behavioral design
  • Interactive prototype
  • Design system
  • 4 revision rounds
  • 4–8 weeks
Get started

Enterprise

Full product build with ongoing consulting.

Custom
  • Full design + strategy
  • Behavioral audit
  • HCI consulting
  • Design system
  • Dev support
  • Ongoing optimization
  • Dedicated team
Book a call
Why us

Better design. Half the cost.

See how Schemata Creative compares to hiring a full-time principal designer.

Full-time principal designer

  • Base salary$180K–$200K/yr
  • Benefits & taxes+$40K–$60K
  • Equipment & software+$5K–$8K
  • Total annual cost$225K–$268K
  • Limited to one skillset
  • PTO, sick days, ramp-up time
  • Management overhead
  • Recruiting & retention costs

Schemata Creative

  • Monthly plan$8,500/mo
  • Benefits & taxes$0
  • Equipment & software$0
  • Annual cost$102,000/yr
  • Behavioral design + UX + brand + CRO
  • No downtime, pause or cancel anytime
  • Zero management needed
  • Meta, LinkedIn & Intuit experience from day one
You save $123K–$166K/yr
Contact us

Let's create something people genuinely love to use.

Tell us what you're building. We respond within 24 hours with an honest assessment.

No pitch deck, no pressure. If we're not the right fit, we'll say so.

FAQ

You're probably wondering

Most agencies design based on trends and visual intuition. We design based on how the brain actually works. Our practice is grounded in formal training in psychology and human-computer interaction, including Nielsen Norman Group Master certification, and we apply peer-reviewed research (cognitive load theory, Fitts's Law, persuasion architecture) to every decision. The result: work that looks exceptional and converts, with an average 23% lift in the metric that matters most to each client.

We do: Web design & development, mobile app design (iOS & Android), UX/UI design, behavioral design & HCI consulting, brand & visual identity, conversion optimization, design systems, landing pages, prototypes, and A/B testing strategy.

We don't do: 3D modeling, video production, physical product design, copywriting-only projects, or social media content management. Not sure if we're a fit? Reach out and we'll tell you honestly.

Think of it as having a senior behavioral designer on your team, without the overhead of a full-time hire. You submit design requests through a shared board, and we work through them one (Standard) or two (Pro) at a time. Turnaround is 5 business days for Standard, 48 hours for Pro. You can pause or cancel anytime. No long-term commitment. No hidden fees. Most clients find the monthly plan pays for itself within the first month through conversion improvements alone.

A focused landing page or single-feature redesign typically takes 2–3 weeks. A multi-page site or app with full UX strategy runs 4–8 weeks. Enterprise-scale product design with behavioral consulting can span 2–6 months. We scope every project with a detailed timeline before starting, so there are no surprises. We also build in behavioral validation checkpoints. We don't just hand off designs, we confirm they work with real users before delivery.

Both, and everything in between. Our team has designed for some of the world's largest companies, including Meta, LinkedIn, Intuit, and Coinbase, and we've also helped early-stage startups find product-market fit through behavioral design. The science of how people decide and act is the same whether you have 100 users or 100 million. Our approach scales to your stage: startups get lean, high-impact sprints; enterprises get the depth and rigor their stakeholders require.

Every engagement follows our six-phase framework: Discovery (behavioral research and goal mapping), UX Architecture (flows and wireframes grounded in HCI), Visual Design (high-fidelity mockups and prototypes), Development (available on Scale and Enterprise tiers), Testing (usability testing and behavioral analytics, with A/B experimentation on higher tiers), and Launch & Support (deploy, measure, iterate). We don't skip the research phase. It's what separates work that looks good from work that actually performs.

We define success metrics before we design a single screen. Depending on your goals, we track conversion rates, activation rates, task completion time, NPS, engagement depth, or retention. We set up measurement frameworks during discovery so we can validate the impact of every design decision. Our clients don't wonder if the investment worked. They see it in the data. That's also why 96% of them come back for more.

Every project includes built-in revision rounds (2 for Starter, 4 for Growth, unlimited for monthly plans). But honestly, revisions are rarely about starting over. Our research-first process means we align on direction before investing in high-fidelity work. Monthly clients can pause or cancel anytime. For project-based work, we offer a satisfaction checkpoint after the first major milestone. If the direction isn't right, we course-correct before going further.

You do. 100% ownership transfers to you upon final delivery. All source files, fonts, and assets are included. We'll never reuse your designs or claim any rights. Your work is yours.