Good design looks right.
Great design works right.
Most studios optimize for aesthetics. We optimize for understanding, applying cognitive science to every decision, from information architecture to button placement. The result isn't just beautiful work. It's measurable growth.
Learn how we thinkCognitive load theory
Fewer choices, clearer paths, faster decisions.
Fitts's law & hierarchy
Sizing and weight calibrated to how eyes scan and hands reach.
Evidence-based persuasion
Social proof and commitment patterns validated at Fortune 10 scale.
What we bring to
every engagement
Behavioral design & HCI
Our signature. Cognitive psychology applied to drive measurable action.
Web design & development
Custom websites built on research, not assumptions.
App design (iOS & Android)
Mobile-first product design grounded in habit science.
UX / UI design
Strategy, interfaces, and systems validated at scale.
Brand & visual identity
Identities that feel inevitable and unmistakably yours.
Conversion optimization
Hypotheses rooted in science, measured relentlessly.
Results speak louder than portfolios
The selected work above includes projects completed by our team prior to the founding of Schemata Creative, and is presented to showcase the experience, craft, and thinking behind the studio.
Six phases, zero guesswork
Discovery & strategy
Behavioral research and goal mapping before a single pixel is placed.
UX architecture
Information architecture, flows, and wireframes informed by HCI principles.
Visual design
High-fidelity mockups, prototypes, and design system foundations.
Development Scale + Enterprise
Pixel-perfect, responsive implementation. Performance as a feature.
Testing & optimization Scale + Enterprise
Usability testing and behavioral analytics. A/B experimentation available on Scale and Enterprise tiers.
Launch & support
Deploy, monitor behavioral metrics, and keep refining.
Founded on research.
Driven by craft.
We built Schemata Creative after years at Meta, LinkedIn, and Coinbase, shaping products for billions. We saw an industry that made things beautiful but rarely asked why a design works. So we built a studio grounded in the science of how people think.
Founded by a Nielsen Norman Group Master Certified practitioner with a degree in psychology and a specialization in human-computer interaction, Schemata Creative brings 15+ years of behavioral design experience at Fortune 100 companies to every engagement. We don't rely on design intuition. We apply the actual science of how people perceive, decide, and act.
This isn't a philosophy we adopted. It's where we come from. Every framework we apply, from cognitive load theory to persuasion architecture, is grounded in academic training and validated through enterprise-scale implementation.
By the numbers
What our partners say
"Schemata Creative fundamentally changed how users interact with our platform. Within the first quarter, we saw activation rates climb in ways that years of internal iteration hadn't achieved. Their behavioral approach surfaced problems we didn't even know existed."
"What sets them apart is that they explain why every decision works. Not just visually, but cognitively. Our engineering team finally understood the reasoning behind design choices, which made implementation smoother and the results more consistent."
"We went through three agencies that focused on aesthetics. Schemata Creative was the first team that focused on actually understanding our users. They brought research and behavioral frameworks that gave us confidence every decision was backed by evidence."
"New users now complete setup in under two minutes. That was a problem we fought for over a year internally. Their team identified the exact cognitive bottlenecks in our onboarding and redesigned the flow in a way that felt obvious in hindsight."
"They handed us a behavioral framework that our product team still uses to evaluate every new feature. It changed how we think about design decisions and gave us a shared language for talking about user psychology across departments."
"Our checkout went from seven steps to three, and the ROI paid for itself in the first month. But the real value was the framework they left behind. We now apply those same behavioral principles to every new feature we ship."
Fresh thinking,
real frameworks
8 Psychology Principles That Drive Action in Web Design
From Hick's Law to the Zeigarnik Effect: the subconscious mechanics behind every click, scroll, and signup.
Read article →Cognitive Load Is Killing Your Conversion Rate
Your users aren't overloaded. The science behind why interfaces lose users, and 5 patterns that fix it.
Read article →5 Design Elements That Shape User Behavior
Color, space, layout, typography, and shape aren't aesthetic choices. They're behavioral levers.
Read article →The Psychology of Trust in UI Design
Trust isn't a feeling. It's a cognitive calculation. The 6 trust signals your interface needs to convert.
Read article →How Behavioral Science Elevates UX Design
UX without behavioral science is guesswork. How cognitive psychology transforms good interfaces into products people love.
Read article →Transparent investment,
measurable returns.
Ongoing design requests like logos, pitch decks, landing pages, and brand assets. Each request is delivered individually. Not for full website or app builds.
Standard
One designer, steady output.
- 1 active request at a time
- 5-day turnaround per request
- Behavioral design methodology
- Web & mobile assets
- Source files included
- Async comms
- Pause or cancel anytime
Pro
Priority queue, dedicated designer.
- 2 active requests at a time
- 48hr turnaround per request
- Dedicated senior designer
- Behavioral reviews
- Usability testing
- Weekly calls
- Dev-ready assets
- Pause or cancel anytime
Scale
Full partnership with consulting.
- Everything in Pro
- Development
- Behavioral audits
- A/B testing & CRO
- Strategy sessions
- Dedicated team
- Custom SLA
Complete website, app, or product builds with full UX strategy and behavioral design from start to finish.
Starter
Single landing page, conversion-focused.
- One page, responsive
- Behavioral audit
- Behavioral design methodology
- 2 revision rounds
- 2–3 weeks
Growth
Multi-page site or app with full UX strategy.
- Multi-page site or app
- UX strategy & research
- Behavioral design
- Interactive prototype
- Design system
- 4 revision rounds
- 4–8 weeks
Enterprise
Full product build with ongoing consulting.
- Full design + strategy
- Behavioral audit
- HCI consulting
- Design system
- Dev support
- Ongoing optimization
- Dedicated team
Better design.
Half the cost.
See how Schemata Creative compares to hiring a full-time principal designer.
Full-time principal designer
- Base salary$180K–$200K/yr
- Benefits & taxes+$40K–$60K
- Equipment & software+$5K–$8K
- Total annual cost$225K–$268K
- Limited to one skillset
- PTO, sick days, ramp-up time
- Management overhead
- Recruiting & retention costs
- Monthly plan$8,500/mo
- Benefits & taxes$0
- Equipment & software$0
- Annual cost$102,000/yr
- Behavioral design + UX + brand + CRO
- No downtime, pause or cancel anytime
- Zero management needed
- Fortune 100 experience from day one
Let's create something people genuinely love to use.
Tell us what you're building. We respond within 24 hours with an honest assessment. If we're not the right fit, we'll point you to someone who is.
hello@schematacreative.comYou're probably wondering
Most agencies design based on trends and visual intuition. We design based on how the brain actually works. Our team holds advanced degrees in behavioral psychology and human-computer interaction, and we apply peer-reviewed research (cognitive load theory, Fitts's Law, persuasion architecture) to every decision. The result is work that doesn't just look exceptional, it measurably converts. Our clients see an average 40% improvement in their target metric within the first 90 days.
We do: Web design & development, mobile app design (iOS & Android), UX/UI design, behavioral design & HCI consulting, brand & visual identity, conversion optimization, design systems, landing pages, prototypes, and A/B testing strategy.
We don't do: 3D modeling, video production, physical product design, copywriting-only projects, or social media content management. Not sure if we're a fit? Reach out and we'll tell you honestly.
Think of it as having a senior behavioral designer on your team, without the overhead of a full-time hire. You submit design requests through a shared board, and we work through them one (Standard) or two (Pro) at a time. Turnaround is 5 business days for Standard, 48 hours for Pro. You can pause or cancel anytime. No long-term commitment. No hidden fees. Most clients find the monthly plan pays for itself within the first month through conversion improvements alone.
A focused landing page or single-feature redesign typically takes 2–3 weeks. A multi-page site or app with full UX strategy runs 4–8 weeks. Enterprise-scale product design with behavioral consulting can span 2–6 months. We scope every project with a detailed timeline before starting, so there are no surprises. We also build in behavioral validation checkpoints. We don't just hand off designs, we confirm they work with real users before delivery.
Both, and everything in between. We've designed for 12 Fortune 100 companies including Meta, LinkedIn, and Intuit, and we've also helped early-stage startups find product-market fit through behavioral design. The science of how people decide and act is the same whether you have 100 users or 100 million. Our approach scales to your stage: startups get lean, high-impact sprints; enterprises get the depth and rigor their stakeholders require.
Every engagement follows our six-phase framework: Discovery (behavioral research and goal mapping), UX Architecture (flows and wireframes grounded in HCI), Visual Design (high-fidelity mockups and prototypes), Development (available on Scale and Enterprise tiers), Testing (usability testing and behavioral analytics, with A/B experimentation on higher tiers), and Launch & Support (deploy, measure, iterate). We don't skip the research phase. It's what separates work that looks good from work that actually performs.
We define success metrics before we design a single screen. Depending on your goals, we track conversion rates, activation rates, task completion time, NPS, engagement depth, or retention. We set up measurement frameworks during discovery so we can validate the impact of every design decision. Our clients don't wonder if the investment worked. They see it in the data. That's also why 96% of them come back for more.
Every project includes built-in revision rounds (2 for Starter, 4 for Growth, unlimited for monthly plans). But honestly, revisions are rarely about starting over. Our research-first process means we align on direction before investing in high-fidelity work. Monthly clients can pause or cancel anytime. For project-based work, we offer a satisfaction checkpoint after the first major milestone. If the direction isn't right, we course-correct before going further.
You do. 100% ownership transfers to you upon final delivery. All source files, fonts, and assets are included. We'll never reuse your designs or claim any rights. Your work is yours.
