The Terra Nova entrance sign among tropical plants

01 · The website

The finished site, running live

Scroll inside the frame. Move through the three rooms, each with its own rate, then the experiences, the gallery and the booking panel. Everything here is production markup, not a screenshot.

Live embed ↓ scroll inside the frame

02 · Desktop

How the system holds across the page

Four sections at 1440 wide, each anchored to its real position in the page. One serif that speaks, one sans that informs, and terracotta reserved for a price or an action.

Hero

The guest count stated before anything is sold

Rooms

Three named places, alternating ground, a rate on each

Experience

Four things the property does, set as a row, not as cards

Booking

The reservation stays on the property's own domain

03 · Mobile

Every state, including the ones that break

At 390 wide the header carries the wordmark and the menu only. The rate stays visible on every room, because the price is the argument.

Hero

The headline holds its serif at small size. Nothing wraps into a second CTA.

Navigation open

The menu covers the ground rather than pushing it, so the scroll position survives.

Rooms

The alternating ground becomes a stack. The rate never leaves the card.

Booking

One action, full width, terracotta. No competing partner link anywhere on the screen.

04 · Detail and interaction

The parts a screenshot cannot show

Every element below is the real thing, built to the same spec as the site. Hover them.

Primary action

Reserve your stay

Lifts two pixels and casts a terracotta shadow. The only filled button on the page.

Room rate

$420 / night

The Canopy Suite

Serif for the number, sans for the unit. The rate is never smaller than the name.

Quiet link

Check availability

A rule under the word rather than a second button. Secondary actions never compete.

Section label

Boutique retreats · Costa Rica

Where the earth meets stillness

Italic terracotta carries the emphasis. It appears once per section at most.

05 · The mark

Two peaks, one behind the other

Two triangle outlines, the second set back and lighter, drawn in terracotta at a single stroke weight. It reads as a ridge line from a distance and as a tent up close. The wordmark is Cormorant Garamond, uppercase, letterspaced so the two words hold as one block.

Terra Nova

Horizontal lockup, on bone

Terra
Nova

Stacked lockup, on forest

Mark alone, for the favicon and the key card

On photography

A photograph has no fixed luminance, so the lockup cannot be placed on one directly and checked once. The rule is a scrim: 72% of charcoal under the mark, which bounds the ground regardless of what is beneath it.

Terra
Nova

Direct, no scrim

Not permitted. Contrast here is whatever the photograph happens to be at that point, and it changes with every crop.

Terra
Nova

Scrim, the rule

Measured 6.00:1 at worst. The scrim is composited over both black and white, so that figure holds over any photograph, not just this one.

Terra
Nova

Held patch

For busy or high-contrast imagery where a full scrim would flatten the photograph. Clear space rules still apply inside the patch.

Never the primary lockup in its dark ink over a photograph. Where the image is too light for the scrim to hold — snow, overexposed sky, white product on white — use the held patch or move the mark off the image entirely.

06 · Color

A palette taken from the property, not from a trend

Bone and paper are the plaster. Sand is the raw linen. Forest and deep are the canopy after dusk. Terracotta is the only color that asks for anything, so it is reserved for a price or an action.

Bone

#f4efe7 · page ground

Paper

#faf6ef · raised cards

Sand

#d8c9b6 · rules and labels

Terracotta

#b06a4a · price and action

Terracotta deep

#985638 · labels on light

Forest

#2b3a2e · alternating ground

Deep

#1d281f · location and footer

Charcoal

#1c1a17 · body text

Warm grey

#6b6157 · secondary text

07 · Type

Two families, one that speaks and one that informs

Cormorant Garamond carries the names and the numbers. Karla carries labels, navigation and anything a guest has to read twice. Body copy never goes below fifteen pixels.

Display · 90 / 500

Where the earth meets stillness

Room name · 45 / 500

The Garden Villa

Rate · 21 / 500

$680 / night

Label · 12 / 500 · .24em

Boutique retreats · Costa Rica

Body · 15 / 300

Fourteen guests at a time across three properties. Every rate is stated on the page, and every reservation is taken on this domain.

08 · In the world

From the welcome kit to the arrival

A Terra Nova welcome box, cards, candle and luggage tag
Welcome kit
Terra Nova bath amenities
Bath amenities
A Terra Nova tote, cap, robe, bottle and notebook
Tote, cap and robe
A Terra Nova brochure spread
Brochure
A Terra Nova welcome banner and retreat schedule
Welcome banner
The Terra Nova reception desk
Reception
Guests arriving beside a Terra Nova vehicle
Arrival